I like pizza so I visit a lot of pizza sites. The nav bar just has “Home” as a tab. The menu was hard to read and the font bunched and close together. My wife was ordering and said “This is difficult to order pizza” and knew that would be a sign of poor UX or design flaw somewhere on the site. The “2017 Menu” is also lost in the red background. I feel like in the pizza business, they should be ones focusing on UX for their websites.
The Pareto Principle
The Pareto Principle is 20% of input creates 80% of the result.
I like this principle because it can be applied to so many things. Understanding the principle can help with time management and leading effective employees, and rewarding them for their work. I think the company I work for does a good job of using this principle. Our biggest accounts are Great Clips, Timberwolves, and Ecolab, and I said a good 15%-20% of our staff is dedicated to just those accounts and fulfilling their needs.
Another example is the apps on my phone. I have a lot of apps on my phone and a small number of them are used majority of the time.
I like the idea of using this principle as a guideline when branching out to become a designer and freelancing. Perhaps focusing on a strength I have in an are of design, or specific clients that bring in the most money. I could also apply this for personal growth as well as career growth.
Discipline: User Experience
I like sketching and wireframes and find them incredibly useful. I like the idea of quickly putting together an app or website, and starting to see it come together and from there building on to it. The article I found on Medium does a great job of showing how to start a wireframe and gives reasoning behind the process.
Dustin, the author of the article, had a good illustration that I found true to how I design right now. I feel like I start the process, have some structure and want to quickly get to the final product. The image on the left is what I feel like, as a new designer, and the image on the right is the process for a senior designer. More direct, specific path solving issues like functionality, and purpose as opposed to what I think of like visuals, and cool fonts.
I think practicing using wireframes, and keeping in mind the problem we want to solve will help me as a designer rather than focusing on making things look cool.
I like my iphone but one thing I continually have trouble with is the keyboard. I have big thumbs and when I text, I am constantly correcting text message and emails because my thumbs do not work well with the standard keyboard. Another example of some difficult touch targets is some ‘submit’ buttons and name fields.
The article below points out some great facts about touch and screens. They give great points and tips on designing for touch, and how the visual target needs to be big and clear. I find a lot of ads, and some websites have a small “X” to close and I can never click the x on the first try. It is frustrating and can sometimes make me close the app completely or have a negative feeling to whatever the ad is for. Knowing about the centroid now, I will try and touch it thinking of the center of the thumb, but I still think it is a design fail, and the touch target is too small.
Discipline: Web/Mobile Design
When thinking of responsive design, I think I am spoiled with how many great websites and apps do such a great job focusing on this design. Netflix did a great job with their rebrand and making it possible for users to switch devices easily. If I want to watch a movie on my laptop, but then go to bed and want to finish on the phone I can quickly press the app icon, and resume watching.
An article I found that encourages more of an adaptive design rather than responsive design has some good points. Some sites have not changed to responsive design, but this article gives some good points to change to an adaptive design. The adaptive design can be customized for the customer experience, and help the user contact the company easier, find a product and just enhance a user experience. The point is that responsive design is not enough anymore.
Discipline: Human Computer Interaction
I experienced AR for the first time at work when a paper company brought in samples, and had a mobile phone scan icon on the bottom of the page. I was curious so I scanned it with my phone and it instantly brought me to their catalog. It was similar to a QR code, but wasn’t an ugly QR code, but just their logo.
It seems simple, but it actually was a great tactic, and made it incredibly easy for the user to get to see their catalog. The only issue I see with it, is I had to download a specific app. If this could be implemented to just the camera on the phone where all I would have to do is hover over it, it would be incredibly useful. I think the AR technology is only going to improve in the next few months, or years, and it could change how we are using our mobile devices.
Layar is the app that was used when I experienced AR firsthand. I’d highly recommend checking it out just to experience it, or use it as a tool to show your portfolio with a business card or marketing piece.
Discipline: Human Computer Interaction
I think we are at the beginning of a wearable technology boom. Technology is increases rapidly everyday, and we are beginning to implement technology into everyday items. The Apple Watch is a great example of an accessory that does much more than tell time. Some people use it for business, like emails, phone calls, meetings, and messaging. While others use it more for leisure, and activity, like measuring fitness, golf gps, weather, and calendar.
Nike has been making huge strides in the wearable tech market. The Nike HyperAdapt 1.0 is an example of experimental shoe technology that is paving the way for new breakthroughs. The shoes auto lace, and can adjust the tension with movement. It can stay tight for a basketball player on the court, and when the player sits, it can release the tension allowing the foot to relax.
The design is exciting for wearable technology, and it allows the user to be more efficient and simplify things.