I recently need to purchase golf balls for the upcoming and season and wanted to order the new TaylorMade golf ball. I went to their website and was impressed with their design. The ball are a hot new item, so it is the first thing you see on the landing page. Another nice experience was toggling through the nav bar at the top, instead of clicking to see the drop down it automatically shows if the cursor hovers over the link. It makes finding items extremely simple.
I also liked layout of the products. The bold text for the item, and gray text for the price makes it simple to see the cost for each product.