Research. Apply. Document. #3 Breadcrumb Trail

Breadcrumb Trail

Discipline: User Experience

The breadcrumb trail on webpages help users seeing the path, or trail that they are on. It is very common for shopping sites, and assist the user to quickly go back to a category. They can be subtle, but once a user learns where they are usually located, they can be easy to spot, and the user can navigate quickly back to a certain point. The user will not have as many steps to take when using breadcrumbs, and they will not have to drag the cursor all the way to the back button.

Benefits of breadcrumbs:

  • help improve the findability of a website
  • encourage browsing
  • helps users know their location on a site

There are several types of breadcrumbs: location based, hierarchy, path, history, and attribute. Below are some examples of breadcrumbs on Amazon, Best Buy and Target. In the examples below we can see the breadcrumbs are not fancy looking, and are there to just serve a purpose, and assist the user.

Screen Shot 2017-04-30 at 11.37.09 AM.png


Screen Shot 2017-04-30 at 11.39.42 AM.png



Screen Shot 2017-04-30 at 11.37.42 AM.png








Author: MattBlair

I am a designer with a focus on user experience.

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