Discipline: Human Computer Interaction
I experienced AR for the first time at work when a paper company brought in samples, and had a mobile phone scan icon on the bottom of the page. I was curious so I scanned it with my phone and it instantly brought me to their catalog. It was similar to a QR code, but wasn’t an ugly QR code, but just their logo.
It seems simple, but it actually was a great tactic, and made it incredibly easy for the user to get to see their catalog. The only issue I see with it, is I had to download a specific app. If this could be implemented to just the camera on the phone where all I would have to do is hover over it, it would be incredibly useful. I think the AR technology is only going to improve in the next few months, or years, and it could change how we are using our mobile devices.
Layar is the app that was used when I experienced AR firsthand. I’d highly recommend checking it out just to experience it, or use it as a tool to show your portfolio with a business card or marketing piece.