AMC Movie Theatres – Bad UX

This website has great design, and looks amazing, but the user experience became frustrating. A simple page of one theater, and all the movies and showtimes for that theater would be far more effective than having to click on a movie and then figure out where the date is and find the movie times. It then gives options of showtimes at other theaters automatically, which is nice, but not what I am looking for.

It has a great look, and functionality, but seems off for trying to find a movie, and showtime.

FOX SportsGO App – Good UX

Incredibly simple way to watch sports. I usually hated the steps it would take to watch hockey on a mobile device, but the Fox Sports GO app makes it simple. The image on the left was the homepage once I opened the app. I saw the game I wanted, pressed it, and quickly signed in using my xfinity login, and then the game began playing. All within under a minute.

Another nice feature to the app is the scroll/schedule. As you scroll down, it works as a schedule and I can easily see when the Wild and Twins play next. I am very impressed with the updates to this app as it has caused a headache and I deleted the app last season.

Outlook/Web Version – Bad UX

I like Outlook’s new design, but one minor thing has bothered me quite a bit. If I click on mail to read and want to go back, the back button on the browser takes me all the way back, and out of Outlook instead of going back to my inbox. Each time I have to think, and click on Inbox to go back, instead of what I am used to and just clicking the back button from the browser.

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Under Armour – Good UX

Under Armour does a great job with page layout, and actions with the cursor. When going over a product, it shows another angle. The example below has a cursor over the first shoe, and we can see the other side. It is also very responsive, and when putting the cursor over a section on the nav bar, it automatically drops down. The only downside to this is if you are moving your cursor and it accidentally is over a section, the drop down will get in the way.

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Green Mill Online Ordering-Bad UX

The Green Mill online ordering could make small changes for significant user experience. The menu area looks awkward and makes my eyes do quite a bit of work. The single column menu can make for a lot of scrolling, and would benefit with a multiple column grid, similar to how they have the top three pictures. The other frustrating task is the scroll bar within a scroll bar. Depending on where the cursor is, you could be scrolling the menu or the outer page. The site could benefit for the user only having to deal with a single scroll.

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TaylorMade-GOOD UX

I recently need to purchase golf balls for the upcoming and season and wanted to order the new TaylorMade golf ball. I went to their website and was impressed with their design. The ball are a hot new item, so it is the first thing you see on the landing page. Another nice experience was toggling through the nav bar at the top, instead of clicking to see the drop down it automatically shows if the cursor hovers over the link. It makes finding items extremely simple.

I also liked layout of the products. The bold text for the item, and gray text for the price makes it simple to see the cost for each product.

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